Yourly
In DevelopmentThe accountability partner that calls you back.
The Problem
Standard productivity apps solve the wrong problem. They help you organise tasks. They do not help you start them. Procrastination is not a list management problem, it is an emotional one. The gap between intention and action is filled with avoidance, self-doubt, and the paralysis that comes from not knowing where to begin.
The tools that exist either add more friction or provide no emotional presence at all.
What Yourly Is
An AI accountability partner that operates where users already are: WhatsApp and voice calls. Every morning, Yourly calls to set an intention. Every evening, it calls to reflect, without judgment, without pressure. In between, users manage tasks through natural language chat. The AI is designed not to feel like a productivity tool but like a partner who genuinely cares whether you had a good day.
Key Product Decisions
WhatsApp-first, no app.
The MVP (Minimum Viable Product) launches exclusively on WhatsApp. The decision was deliberate: every additional download is a drop-off point. Meeting users on a platform they already trust removes the biggest barrier to first engagement.
Voice call as the core differentiator and the paywall.
Text chat is table stakes. The voice call is what makes Yourly feel like an accountability partner rather than a chatbot. The Free tier is call-limited specifically to create a clear incentive to upgrade. Monetisation is built into the product experience, not bolted on.
Non-judgmental as a product requirement, not a marketing line.
The evening reflection is designed around a specific edge case: the user who completed nothing. Rather than tracking failure, Yourly celebrates what was handled, asks what got in the way with empathy, and moves the incomplete task forward without shame. This required explicit design decisions on NLP (Natural Language Processing) intent handling and call script branching, not just tone guidelines.
Audit trail is non-negotiable.
Coming from banking delivery, the admin portal was scoped from day one with an immutable audit log. Every action that creates, updates, or deletes data is logged with user ID, timestamp, and description. This is a security and operational discipline applied to a consumer product.
Graceful degradation at every failure point.
Every error scenario (missed call, low-confidence speech-to-text, user too tired to talk) has a documented fallback. The agent does not fail silently. It routes to WhatsApp, confirms understanding, and closes the interaction on a human note.
What Has Been Built
- ◦Full PRD (Product Requirements Document) with user stories, BDD (Behaviour-Driven Development) acceptance criteria, and documented platform decisions
- ◦4-workflow n8n backend architecture: onboarding, task management via NLP (Natural Language Processing), morning/evening scheduled calls, admin portal
- ◦Defined success metrics: 30-day retention greater than 20%, call answer rate greater than 60%, NLP (Natural Language Processing) accuracy greater than 80%, NPS (Net Promoter Score) greater than 40
- ◦Tech stack: OpenAI (GPT-4o-mini, Whisper STT (Speech-to-Text), TTS (Text-to-Speech)), Twilio (voice and WhatsApp), Supabase/PostgreSQL, Stripe, n8n
- ◦Admin portal spec: JWT (JSON Web Token) and 2FA (Two-Factor Authentication) auth, user search and edit, ops dashboard, immutable audit log
What This Demonstrates
The Yourly documentation is the artefact. A product manager who can write BDD (Behaviour-Driven Development) acceptance criteria, specify an admin portal ops dashboard, make a deliberate platform decision with strategic rationale, design empathetic failure-state handling, and build the n8n automation that runs all of it is not playing a single role. Yourly is proof of what product thinking looks like end-to-end, from problem diagnosis to backend architecture.